Building A Healthcare Brand By Building A Database

 



You can use your database to list the names and contact details of your audience.

    Customer Service

    Prospects

    Influencers

    You can also find other colleagues on Facebook.

    Press Release

A catalyst for effective healthcare communication

Your branding and marketing would be less targeted, more expensive and ineffective without your database. mass communications are always less efficient than focused messages. Medical Email Database  A robust database, especially with today's prevalence of social media and its cost effectiveness, is essential for marketing any healthcare product or brand, whether it be a medical device, pharmaceutical, biotechnology, hospital or another.


You can track the key interactions of recipients with social media messages. All this could be done for pennies each.

It is important that you keep your database up-to-date and complete. You and everyone in your company should have opened up their Blackberries and Rolodexes and gathered their contact information. Make sure they are updated regularly.

How do you create a database other than compiling an address book? Social media is the answer.

Tell your friends about

Is your home page inviting visitors to subscribe to get more information? Your website home page should.The signup page must allow the person signing up to invite their colleagues to also join your mailing list. Likewise, your email campaigns should make it easy for recipients to refer others for a no-cost/no-obligation subscription to your emails or e-newsletters.

 

You can use social media to create and maintain your database. Beyond digital social media make sure that your other communication tools-print or broadcast advertising, literature for your company, correspondence with customers, and public relation programs-emphasizes the ease and value of joining your database.

Database Dos and Donts

DO:

Continue to grow it.

Update it regularly.

Continue to use it

DON'T:

Sending emails or eNewsletters which are not wanted or are superficial or self-serving is a waste of time.

Sending emails to frequently is a form of abuse.

Sell or lend it to third parties.

Complete "CRM" : Beyond direct marketing, complete your database

Do not limit your data to direct marketing. The CRM systems (Customer Relations Management) allow organizations to track, store and sort all the information about your contacts, including your interactions, so that colleagues in your company can access it.

It is a business philosophy. CRM is much more than a technology. This reflects how you listen to and respond to your customers. The CRM data you collect can and should inform your marketing strategy. It will help you identify patterns of behavior and belief in your audience. You can use CRM for:

 Learn about the buying habits and preferences of your clients.

    Spending patterns can help you market more effectively.

    Implement company-wide initiatives to improve customer service and sales.


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