It shouldn't surprise that hospital preference is not something people are most concerned about. People don't spend their time pondering about where to go if they have a heart attack or need knee surgery. When people have serious health issues, they want their hospital to be there. Hospital marketing is more important than ever, especially now that we live in an age of Patient Empowerment. Healthcare Marketing Lists People are now making informed decisions about who they visit, where they will see, and who they trust with their health and that of their family members and loved ones, when health-related issues arise. During economic downturns such as the one currently underway, many hospitals have decided to reduce their hospital marketing budget. This is often the first thing that hospitals do when they have tight finances. This could be a big mistake. Hospitals may lose existing patients, new patients, and even referrals if they stop marketing. Patie...